V Rum Partners with TV’s Andy Clarke
TV Drinks Expert Andy Clarke Partners with Award-Winning British Brand V Rum
Hampshire, UK, December 16th 2025.
V Rum, the award-winning premium British rum brand, has announced an exciting new partnership with TV drinks expert and presenter Andy Clarke, best known for his appearances on ITV’s Saturday Kitchen, and Love Your Weekend with Alan Titchmarsh and Jimmy and Shivi’s Farmhouse Breakfast.
Andy will work closely with V Rum to bring his expertise, creativity, and storytelling flair to the brand, supporting its mission to redefine what British rum can be. The collaboration will explore new content and cocktail concepts, brand partnerships, and innovative customer experiences, all designed to inspire consumers and elevate the perception of British-made rum.
Together, V Rum and Andy Clarke will be developing a range of engaging ideas from TV and online cocktail content to potential collaborations with retailers and mixers, and even introductions within the wider drinks and hospitality industry. The partnership aims to champion craftsmanship, sustainability, and the spirit of collaboration at the heart of modern British drinks culture.
“V Rum is a brilliant example of how British craft distilling is evolving, innovative, sustainable, and full of character,” said Andy Clarke. “I’m thrilled to be working with the team to help bring their story to life and show people just how exciting British rum can be.”
Crafted and distilled in Hampshire, V Rum has quickly become a standout in the UK’s growing premium rum scene, recognised for its bold flavour, refined character, and commitment to sustainability, including its new 100% recycled custom glass bottles and renewable-powered distillery.
“Andy’s experience and creative energy make him the perfect partner for us,” said Carl Churchill, Founder & CEO at V Rum. “He shares our belief that British rum can stand proudly alongside the world’s best, and his insight will be invaluable as we continue to grow and innovate throughout 2026 and beyond.”
The collaboration marks another milestone for V Rum as it continues its mission to shape the future of British rum with authenticity, sustainability, and great taste at its core.
For more information, visit [www.vrum.co.uk].
About V Rum:
V Rum is an independent distillery based in Hampshire, founded by Carl and Nicole Churchill following five years of development and as their fifth business venture together. The brand is built on a strong ethos of using premium British ingredients, traceable sourcing, and a deep commitment to environmental responsibility. At the heart of the operation is Head Distiller Mikey Melrose, a multi-award-winning distiller whose skill and innovation have shaped the character of V Rum’s distinctive range.
To find out more please get in touch:
Press Contact:
Press: Shauna Miller | Email: pr@vrum.co.uk