V Rum Raises the Bar for British Spirits with Launch of New 100% Recycled Glass Bottle
Hampshire, UK, Wednesday 29th October.
V Rum, the award-winning British rum brand known for its premium craftsmanship and sustainable ethos, has unveiled its new custom-designed pentagon shaped bottle made from 100% recycled glass in the UK, a first for a British rum brand. Produced in partnership with leading glass manufacturer Verallia, this milestone marks another bold step in V Rum’s mission to redefine premium rum with purpose and responsibility.
Crafted entirely in the UK, the new bespoke bottle combines elegance with environmental impact, reducing the brand’s carbon footprint while setting a new sustainability standard for the spirits industry. Each bottle embodies the brand’s core belief that great rum should do good: for people, for the planet, and for the future.
“We’re thrilled to partner with V Rum on this innovative project, said Nolan Kane, Head of Marketing at Verallia. Creating these bespoke bottles from 100% recycled glass showcases how premium design and sustainability can go hand in hand. It’s fantastic to see a British rum brand leading the way in reducing its environmental footprint while delivering a world-class product.” Nolan Kane Head of Marketing at Verallia.
The new packaging is the latest in a series of sustainability-driven initiatives from V Rum. Alongside the 100% recycled glass bottle, the brand’s labels are made from 95% sugarcane waste and 5% hemp, and its distillery operations in Hampshire continue to evolve towards renewable energy use and circular production practices.
“Our mission has always been to create a truly exceptional British rum, but to do it the right way, said Carl Churchill, CEO & Founder of V Rum. Working with Verallia has allowed us to take a major step forward in our sustainability journey. This new customised bottle doesn’t just look beautiful; it represents progress, responsibility, and innovation at the heart of our brand.” Carl Churchill, CEO and Founder of V Rum.
V Rum’s ethos remains simple yet uncompromising: to craft exceptional, award-winning British rum that balances luxury with integrity. The new bottle will feature across the brand’s three core expressions, V Premium White Rum, V Spiced Rum, and V Overproof Rum, each crafted and distilled in Hampshire using rainwater harvested on-site and powered by 100% renewable green energy from Ecotricity. The distillery also utilises an advanced heat recovery system, which captures and reuses the heat generated during distillation to warm subsequent batches and other parts of the facility. This closed-loop approach dramatically reduces energy consumption and environmental impact, reflecting V Rum’s dedication to sustainable innovation at every stage of production.
With its refined new design and responsible materials, V Rum continues to lead the charge for a new generation of British rum, one that proves sustainability and sophistication can go hand in hand.
V Rum — Where exceptional rum meets responsible craft.
For more information, visit [www.vrum.co.uk].
About V Rum
V Rum is an independent distillery based in Hampshire, founded by Carl and Nicole Churchill following five years of development and as their fifth business venture together. The brand is built on a strong ethos of using premium British ingredients, traceable sourcing, and a deep commitment to environmental responsibility. At the heart of the operation is Head Distiller Mikey Melrose, a multi-award-winning distiller whose skill and innovation have shaped the character of V Rum’s distinctive range.
To find out more please get in touch.
Press & Trade Contact:
Press: Shauna Miller | Email: pr@vrum.co.uk
Trade: Steve Hickey | Email: steve.hickey@vrum.co.uk
V Rum | V Spirits Company Limited
Phone: 023 8201 6200